A financial institution’s statement is the customer’s lifeline to financial services. The statement acts as proof of ownership and is unquestionably the most important communication to customers. In fact, a majority of customers consider the paper statement to be synonymous with the financial service itself.

The Statement Evaluation program offers guidance to a financial service institution in making the most effective use of its customer statements. The evaluation searches for opportunities to improve and identifies current features that may injure the relationship with customers or may create an image that is not in line with that of the institution.

The Statement Evaluation draws from an inventory of practices across many sectors of financial services to locate the best for a particular statement.

Institutions that submit statements/plans for evaluation have immediate access to the most comprehensive and current inventory of statement practices. This results in some key benefits:

• Dramatically shorter time to decide on and/or revise a statement
• Identify the best practices that are applicable to the circumstances
• Learn of new ideas that have been successfully deployed elsewhere
• Expert opinions that can be used to resolve differing points of view

For additional information or questions about this study, please contact Jody Bullen at 416.777.1103 ext 225.